Entertainment
Briefing: Frozen Ever After: Disneyland Paris opens 'Snow Queen World' after €2 billion expansion
Strategic angle: Walt Disney Studios officially becomes Disney Adventure World with the opening of 'World of Frozen', a major attraction in a €2 billion expansion.
editorial-staff
1 min read
Updated 12 days ago
Disneyland Paris is undergoing a substantial transformation with a €2 billion investment focused on enhancing its operational capacity and visitor experience.
The centerpiece of this expansion is the 'World of Frozen' attraction, which is designed to leverage the popularity of the Frozen franchise.
Scheduled to open on March 30, 2026, this new addition is expected to have considerable implications for park attendance and overall tourism in the region.