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Briefing: Every Ford X Original Grain Wristwatch Ranked (From Merely Ugly To Unwearably Awful)
Strategic angle: Ford and wood-watch manufacturer Original Grain have collaborated on some branded wrist watches and they're pretty tough to look at.
editorial-staff
1 min read
Updated 13 days ago
The collaboration between Ford and Original Grain has produced a line of wristwatches that utilize wood as a primary material, reflecting an innovative approach to branding.
However, the aesthetic appeal of these watches has been widely criticized, with many observers noting a disconnect between the design and consumer expectations.
This partnership highlights the challenges of integrating automotive branding with fashion accessories, particularly in terms of maintaining brand integrity and consumer interest.