Briefing: LIV sued by distillery for trademark infringement

The lawsuit was filed on March 25, 2026, in federal court, highlighting concerns over brand identity and market confusion.

The distillery asserts that LIV Golf's branding for its products encroaches upon its registered trademark, potentially impacting its market position.

This case underscores the complexities of trademark law within the sports and beverage sectors, particularly as brands seek to expand their reach.