Briefing: How Seville is standing up to Madrid and Barcelona as a host city for major events

Seville is emerging as a significant player in the event hosting landscape, with recent developments aimed at enhancing its capacity for large-scale gatherings.

The city is preparing to host notable events such as the Latin Grammy Awards and the largest technology congress in southern Europe, indicating a shift in its operational focus.

This transformation reflects a deliberate strategy to attract diverse events, which could have implications for regional infrastructure demands and resource allocation.