Briefing: Danone to buy protein shake maker Huel as health nutrition craze drives demand shift

Danone has announced its acquisition of Huel, a protein shake manufacturer, in response to the increasing demand for health-focused nutrition products.

This merger is positioned as a strategic opportunity to capitalize on the fast-growing nutrition market, which is seeing significant shifts in consumer preferences.

CEO Antoine de Saint-Affrique emphasized the importance of this acquisition in aligning Danone's offerings with evolving health trends and consumer needs.