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Briefing: Jim Farley Draws A Line Over The Mustang’s Stick Shift
Strategic angle: Huzzah! The Mustang will remain manual, even as competitors shirk away from stick shift development.
editorial-staff
1 min read
Updated about 1 month ago
Ford has announced that the Mustang will continue to offer a manual transmission option, a decision that stands out as competitors increasingly move away from stick shifts.
This choice reflects a strategic positioning within the market, catering to enthusiasts who prefer the engagement of manual driving.
The implications for production and supply chain dynamics may be significant, as maintaining manual transmission capabilities requires distinct engineering and manufacturing processes.